More Legroom Stiltwalkers
Dressed as regular travelers and branded only with a luggage tag, teams of stilt walkers were sent out to walk the streets of five major destination cities. They interacted with locals, told them about the new legroom , and did other normal things that any 10 foot tall man or woman would do.
More Legroom Party Blower
To celebrate its 7th anniversary, JetBlue removed a row of seats. Becoming the airline with the most legroom in coach. This party blower was distributed in the streets of major destination cities across the U.S. to passengers before flights, events and press conferences. We even found a couple being sold on eBay.